Just Do It

Cloud nine can’t even begin to describe the state of euphoria I am in right now.

After working all day,  my fitness editor, Mary, asked me to attend a press event with her. Clearly, I said yes. Then I found out it was for Nike and we were testing their new products that are launching in July. I couldn’t have been more psyched.

After our car service dropped us off at 555 West 18th Street, we mingled with other editors in attendance and waited for the event to start. For those of you who are not familiar with the media industry, press events are attended by various editors, writers, staffers and bloggers from multiple magazines. The goal is to find out about new products and come back with any new, exciting information that could possibly run in the magazine. Usually, you get gift bags as well so that all of the promoted products can be tested!

When the program began, a lot of the new products were discussed and technologically explained. Nike’s new gear is launching in July, and it ranges from new sneakers to sports bras. Everything discussed today was geared toward women because, well, everyone there was female and worked at some form of a women’s magazine. I’d tell you about the new stuff coming out, but you’ll have to check out my health and fitness blog, The Pulse, for that insider info.

A huge surprise came next.

Michael Johnson, four-time Olympic gold medalist and world record-holder for the 400-meter and 4 X 400 m relay, spoke to us about proper preparation for running. I was slightly star struck. To make it better, he also Skyped (possibly another system used, but I think it was Skype) with Sanya Richards, the defending U.S. and world champion in the 400-meter. She provided tips specifically for females to prepare their mind and body for running. But again, if you want that info, you’re going to have to check out The Pulse.

Finally, we were decked in Nike’s latest gear from head to toe, all the way down to the socks and sports bras. Everyone decided to run two, four or six miles and Nike brought in professionals to pace us throughout our run. I stuck with two because of my blood disorder, but I think next time I’m going to tough out four. Oh, and Michael Johnson ran with us two-milers! (I finished the run before he did, if that counts for anything.) And yes, we got to keep all of our gear, so I now have a ton of new fitness gear!

So this is just a few toes dipped into the ocean of things that magazine journalists are able to experience. I can’t wait to dive in.

Living the Crazy, Good Life

Life in New York City is crazy.

But in such an amazing, satisfying, beautiful way.

I’ve been so extremely busy at work but I love every second of my day. I work almost nonstop from 9 a.m. to around 5:30 p.m., but I love everything I’m doing. The days just fly by and then I have events to go to at night so I can get my networking on.

Tonight I went to a Microsoft preview event at Stage 37 with my ASME mentor, Lorelei, and my ASME coordinator, Nina. Technically, they were set up with me to help me succeed, but they’ve become so much more than that. They’re my friends, my confidantes, and they’ve got my back in this crazy magazine industry we all love to immerse ourselves in. Believe me, there’s nothing like having a few good people behind you to make sure you succeed in the end. And when you’re friends with those who have already broken into the industry, it’s even better.

So back to the Microsoft event. They had some pretty cool new equipment coming out — my favorite involved a system for the XBox 360 called Kinect. It tracks your movements through camera sensors and allows you to move around without any controllers. My favorite game was Dance Central, which was made in collaboration with MTV Games. It reminded me of Dance Dance Revolution, but it’s a lot less complicated and more fun. You can pull off silly dance moves (such as disco moves and chicken leg) and advance the levels through a wide variety of songs. We were able to test out the game right then and there, and it was a lot of fun. Personally, I rocked Lady Gaga’s “Poker Face.” This game is definitely going to sell.

But my night wasn’t over.

After we left Stage 37, we headed over to West 30th for Robert Verdi’s fashion event. It was held at this really high-end apartment (I wish I could live there) and we enjoyed casual conversation while learning about his new endorsements. I wish I had some pictures of the apartment for you, but here’s some of the stuff from the goodie bag.

There was a lot of other great stuff in the bag, but Lorelei, Nina and I split the bag.

So that was basically my day, once you add in a lot of work for FITNESS, too. Oh, and did I mention I had lunch with the Deputy Editor at The New Yorker today? Yeah, that also happened.

So yes, I love my life. I’ll have some more stories for you soon!

Getting into ASME

Working at a magazine is everything I’ve imagined it would be.

People keep asking me how great my internship is and whether or not I love what I’m doing, and that’s the only thing I can say in response. Working at FITNESS has been amazing and it’s only been a week. I’ve already learned so much; I’ve floated between departments so that I’m getting a taste of everything to figure out what I like.

I want to explain how I got this amazing internship so that future aspiring journalists can possibly take the same route. Beginning my junior year of college, I started looking for bigger internships because I had already completed my required one last summer at the Utica Observer-Dispatch newspaper (Journalism majors at Oswego State are required to complete at least one).  I always knew I wanted to work in New York City someday, so that was my first location to scour. Seventeen was at the top of my list because that’s one of my dream jobs. Then Professor Loomis forwarded me an e-mail to apply for an internship with the American Society of Magazine Editors (ASME), which operates under the Magazine Publishers of America (MPA). It told me that if I were accepted, I would be placed at one of 21 magazines in New York City as a paid intern. I was sold.

After a long application process and an even longer wait, I got the great news that I had been accepted! ASME is an extremely competitive program: only 24 interns are accepted, 21 to N.Y.C. and three to Washington, D.C. Later, I found out I’d be working at FITNESS, my number one choice out of the participating magazines! Life couldn’t get any better.

Now that I’m here, I’ve learned how competitive and how prestigious this program actually is. People in Human Resources look for ASME on resumes when deciding who’s going to get an interview. And the community here is incredibly strong. In the magazine industry, and many others, it’s all about who you know these days. Your contacts get you the interview; your skills get you the job. And once you’re in ASME, the community there has got your back. It’s often being compared to a sorority, and I just finished pledging.

So to anyone looking to break into the magazine industry: apply to be an ASME intern. You must have completed your junior year, heading into your senior year. You need two recommendations, an application, and a bunch of other little things. Download the application and start plugging away. This could be your foot in the door.

Oh, and don’t think that you can’t get in just because you go to a small school. Yes, I’m the first one to get in at Oswego State, but I’m confident I won’t be the last.

Beginning a Magazine Internship

Hi, guys! My name is Samantha Shelton and I have just recently moved to New York City for the summer and I couldn’t be more excited! I am participating in the American Society of Magazine Editors (ASME) 2010 internship program, where I have been assigned to work at Fitness Magazine. Before I delve into the fantastic details about what’s going on in my life now, let me tell you a bit about myself.

I am going to be a senior at Oswego State with a dual major in journalism and creative writing. I have been involved in various clubs and organizations; I simply love being immersed in different activities. I am a public relations student manager and a personal trainer at the Cooper/Glimmerglass Fitness Centers, the Managing Editor at the student-run newspaper, The Oswegonian, and the Education Chair in Colleges Against Cancer. I also actively participate in intramurals. I used to play on the intercollegiate soccer team, but a torn ACL, miniscus and blood disorder have prevented me from making a comeback.

I’m from an extremely small town in upstate New York, also known as Oppenheim. I know, I’m sure you have never heard of it. I don’t take offense; there are more cows in this town than people. However, if you have heard of Herkimer, or Herkimer County Community College, then you’re right near my hometown! Herkimer is about 20 minutes west of Oppenheim.

Ok, so here’s a quick dose of the good stuff: I am interning through ASME, an extremely well-known and prestigious internship program located in New York City. I’m living at NYU and working at FITNESS. So far, I’ve met incredible people throughout the industry, from Editors-in-chief and Managing Editors to Consumer Marketing Executives and Photo Directors. I’ve been given so much advice and information on how to succeed at my internship and break into the industry. I toured the FITNESS offices today and I could not be more excited to begin work on Monday! Working at a magazine has always been my dream and I’m proud to say I’m really starting to live it!