Tag Archives: press events

Just Do It

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Cloud nine can’t even begin to describe the state of euphoria I am in right now.

After working all day,  my fitness editor, Mary, asked me to attend a press event with her. Clearly, I said yes. Then I found out it was for Nike and we were testing their new products that are launching in July. I couldn’t have been more psyched.

After our car service dropped us off at 555 West 18th Street, we mingled with other editors in attendance and waited for the event to start. For those of you who are not familiar with the media industry, press events are attended by various editors, writers, staffers and bloggers from multiple magazines. The goal is to find out about new products and come back with any new, exciting information that could possibly run in the magazine. Usually, you get gift bags as well so that all of the promoted products can be tested!

When the program began, a lot of the new products were discussed and technologically explained. Nike’s new gear is launching in July, and it ranges from new sneakers to sports bras. Everything discussed today was geared toward women because, well, everyone there was female and worked at some form of a women’s magazine. I’d tell you about the new stuff coming out, but you’ll have to check out my health and fitness blog, The Pulse, for that insider info.

A huge surprise came next.

Michael Johnson, four-time Olympic gold medalist and world record-holder for the 400-meter and 4 X 400 m relay, spoke to us about proper preparation for running. I was slightly star struck. To make it better, he also Skyped (possibly another system used, but I think it was Skype) with Sanya Richards, the defending U.S. and world champion in the 400-meter. She provided tips specifically for females to prepare their mind and body for running. But again, if you want that info, you’re going to have to check out The Pulse.

Finally, we were decked in Nike’s latest gear from head to toe, all the way down to the socks and sports bras. Everyone decided to run two, four or six miles and Nike brought in professionals to pace us throughout our run. I stuck with two because of my blood disorder, but I think next time I’m going to tough out four. Oh, and Michael Johnson ran with us two-milers! (I finished the run before he did, if that counts for anything.) And yes, we got to keep all of our gear, so I now have a ton of new fitness gear!

So this is just a few toes dipped into the ocean of things that magazine journalists are able to experience. I can’t wait to dive in.

Living the Crazy, Good Life

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Life in New York City is crazy.

But in such an amazing, satisfying, beautiful way.

I’ve been so extremely busy at work but I love every second of my day. I work almost nonstop from 9 a.m. to around 5:30 p.m., but I love everything I’m doing. The days just fly by and then I have events to go to at night so I can get my networking on.

Tonight I went to a Microsoft preview event at Stage 37 with my ASME mentor, Lorelei, and my ASME coordinator, Nina. Technically, they were set up with me to help me succeed, but they’ve become so much more than that. They’re my friends, my confidantes, and they’ve got my back in this crazy magazine industry we all love to immerse ourselves in. Believe me, there’s nothing like having a few good people behind you to make sure you succeed in the end. And when you’re friends with those who have already broken into the industry, it’s even better.

So back to the Microsoft event. They had some pretty cool new equipment coming out — my favorite involved a system for the XBox 360 called Kinect. It tracks your movements through camera sensors and allows you to move around without any controllers. My favorite game was Dance Central, which was made in collaboration with MTV Games. It reminded me of Dance Dance Revolution, but it’s a lot less complicated and more fun. You can pull off silly dance moves (such as disco moves and chicken leg) and advance the levels through a wide variety of songs. We were able to test out the game right then and there, and it was a lot of fun. Personally, I rocked Lady Gaga’s “Poker Face.” This game is definitely going to sell.

But my night wasn’t over.

After we left Stage 37, we headed over to West 30th for Robert Verdi’s fashion event. It was held at this really high-end apartment (I wish I could live there) and we enjoyed casual conversation while learning about his new endorsements. I wish I had some pictures of the apartment for you, but here’s some of the stuff from the goodie bag.

There was a lot of other great stuff in the bag, but Lorelei, Nina and I split the bag.

So that was basically my day, once you add in a lot of work for FITNESS, too. Oh, and did I mention I had lunch with the Deputy Editor at The New Yorker today? Yeah, that also happened.

So yes, I love my life. I’ll have some more stories for you soon!